DIGITAL ADVERTISING
Be found. Be seen. Keep the signal moving.
Profueled plans, builds, and manages focused campaigns across Google Search, Facebook, and Instagram—then connects new leads to structured follow-up through Mission Pilot.
Google advertising is limited to Search campaigns. Mission Pilot is available as an optional add-on.
Geographic reach
Your campaign runs where your customers are.
Ad process
Google search result
Local service offer
What happens after the click
Customer action
Immediate handoff
Optional Mission Pilot
02 · Active intent
Be found when the search is already happening.
Google Search places the business in front of people actively looking for a relevant service—within the markets the campaign is built to serve.
- Intent-led discovery
- Search terms aligned with the offer
- Sponsored placement in results
- Geographic delivery control
- Search campaigns only
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ScopeThis service does not include Google Display, YouTube, Shopping, or Performance Max.
03 · Engineered attention
Enter the feed with a reason to stop.
Social advertising introduces the offer inside the environments where the audience already spends time—using focused creative, clear messaging, and a deliberate next step.
- Feed-native ad presentation
- Clear offer and visual hierarchy
- Audience and location alignment
- Purposeful call to action
- Separate Facebook and Instagram campaign paths
Facebook and Instagram remain separate choices inside the campaign configurator.
04 · Geographic control
Choose the market. Not the whole map.
Campaigns can be structured around a city, service area, or relevant geographic boundary—so the audience reflects where the business can realistically operate.
- City and regional targeting
- Adjustable service radius
- Included and excluded locations
- Platform-appropriate audience controls
- Clear review before launch
NoteTargeting controls who may be eligible to see a campaign. It does not guarantee individual reach, leads, or results.
05 · Follow-up system
Mission Pilot keeps the conversation moving.
A curated automation layer that acknowledges new leads, begins follow-up, notifies the team, and helps move each opportunity toward a response.
06 · Platform configuration
Choose how your campaign enters the market.
Select a platform to see how the campaign works, what it is designed to accomplish, and where it fits within the customer journey.
Google Search
Capture active demand.
Use Google Search when customers are already looking for a relevant service and the campaign needs to meet that intent directly.
Include
- Search-led campaign
- Keyword and intent structure
- Sponsored-result presentation
- Geographic targeting
- Direct-response destination
- Google Search only
ScopeThis service does not include Google Display, YouTube, Shopping, or Performance Max.
$2,000/ month
Setup included
Optional add-on
Mission Pilot
Curated lead follow-up, connected to the selected campaign.
What it does
- 01Lead captured
- 02Immediate acknowledgment
- 03Follow-up begins
- 04Team notified
- 05Response or booking prompted
- 06Lead status visible
+$500/ month
Final pricing pending
Capture demand
Active search
$2,000/ month · setup included
Introduce the offer
Audience discovery
$2,000/ month · setup included
Turn visual attention into action
Visual discovery
$2,000/ month · setup included
The right starting platform depends on the offer, market, audience, available creative, and how customers currently discover the business.
07 · Campaign configuration
Everything required to launch with control.
Each campaign combines planning, platform configuration, targeting, ad presentation, launch preparation, and ongoing campaign stewardship.
Campaign and offer alignment
Clarify the offer, intended audience, and conversion action before campaign production.
Platform configuration
Structure the selected advertising environment and required account setup.
Keyword or audience research
Use search-intent research for Google or audience research for Facebook and Instagram.
Geographic targeting
Define the city, region, service area, included locations, and relevant exclusions.
Ad copy and creative formatting
Prepare the campaign message and format available creative for the selected placement.
Conversion-path review
Review the landing destination, lead path, or selected response action.
Campaign launch preparation
Assemble the campaign for review and platform submission.
Management and optimization
Active campaign maintenance, adjustments, and performance optimization.
Monthly report and strategy meeting
Scheduled review of performance, spend, and next-month strategy.
Mission Pilot connection
Connect campaign leads to the approved Mission Pilot workflow.
Built for
- Businesses with a defined offer
- Local or regional service areas
- Teams prepared to respond to leads
- Organizations seeking managed execution
- Businesses ready to fund platform media spend separately
Not designed for
- Organic social-media management
- Enterprise media buying
- National e-commerce catalogs
- Google Display or YouTube campaigns
Scope noteOne company, one market, up to three service categories. One landing page included. Up to $10,000 monthly ad spend. 90-day initial engagement. Launch targeted within 10 business days after access, assets and approvals are received. Google platform review can affect the final launch date.
08 · Launch sequence
From alignment to active campaign.
The campaign moves through a controlled sequence—so targeting, creative, conversion paths, and follow-up are aligned before the system goes live.
Sequence · 7 steps
Scroll- 01
Select
Choose the initial platform and indicate whether Mission Pilot should be considered.
Configuration
- 02
Align
Confirm the offer, intended audience, service location, campaign objective, and conversion path.
Discovery
- 03
Prepare
Structure the campaign, targeting, ad copy, and required creative.
Production
- 04
Review
Examine the campaign environment, targeting, message, and destination before submission.
Verification
- 05
Launch
Submit the campaign and complete the platform-review process.
Submission
- 06
Manage
Monitor delivery and maintain the agreed campaign-management system.
Stewardship
- 07
Follow up
When Mission Pilot is active, new leads enter the approved follow-up workflow.
Optional
Launch timing depends on asset readiness, account access, campaign complexity, and platform approval.
09 · Questions
Good questions. Clear signals.
Which platform should we start with?
The right starting point depends on the offer, audience, market, available creative, and how customers currently discover the business. Google captures active search intent. Facebook introduces the offer to a defined audience. Instagram uses a more visual, mobile-first discovery format.
Is advertising spend included in the service price?
No. Platform media spend is funded separately from the service price and is confirmed before campaign production begins.
How do you decide who the campaign targets?
We begin with strategy, not just a location or radius. We define the campaign goal, ideal buyer, offer, and the signals that may indicate interest or intent. From there, targeting can include service areas, relevant searches, audience interests, behaviors, and platform-specific buyer signals. Google Search focuses on what people are actively searching for, while Facebook and Instagram can use interest-based and audience targeting to reach the right people earlier in their decision process. The final targeting strategy, locations, and exclusions are reviewed with you before launch.
Does Google include Display, YouTube, Shopping, or Performance Max?
No. Google advertising is limited to Search campaigns.
What does Mission Pilot automate?
Mission Pilot acknowledges new leads, begins a curated follow-up sequence, notifies the appropriate internal contact, and prompts a response or booking.
Is Mission Pilot required?
No. Mission Pilot is an optional add-on to the advertising service.
Can Mission Pilot be added after the campaign begins?
Yes. Mission Pilot can be connected once the follow-up workflow is approved.
Who owns the advertising accounts and campaign assets?
Client retains ownership of the advertising account and data.
What is included in my campaign package?
Weekly account review. Monthly report and strategy meeting. Client retains ownership of the advertising account and data. One company, one market, up to three service categories. One landing page included. Up to $10,000 monthly ad spend. 90-day initial engagement recommended. Launch targeted within 10 business days after access, assets and approvals are received. Google platform review can affect the final launch date.
How long does setup take?
Launch targeted within 10 business days after access, assets and approvals are received. Google platform review can affect the final launch date.
Are leads or advertising results guaranteed?
No. Targeting controls who may be eligible to see a campaign. Advertising outcomes are not guaranteed.
Can Facebook and Instagram be launched together?
Facebook and Instagram remain separate choices inside the campaign configurator and are configured as separate campaign paths.
What happens after the campaign goes live?
Weekly account review and monthly report and strategy meeting.
10 · Launch
Launch with a clearer system.
Select the right campaign path, define the market, connect the follow-up, and put the complete system into motion.
Plan summary
$0/month
Choose a platform
Profueled services
$0/mo
Ad budget
$0/mo
Estimated monthly total
$0
Ad budget is paid to the advertising platforms directly. Final pricing, scope, and campaign terms are confirmed before production begins.
Platform selection and final scope are confirmed before campaign production begins. Advertising outcomes are not guaranteed.