Digital advertising · A Profueled product

Be found. Be seen. Keep the signal moving.

Profueled plans, builds, and manages focused campaigns across Google Search, Facebook, and Instagram—then connects new leads to structured follow-up through Mission Pilot.

Google SearchFacebookInstagramGeographic targetingOptional Mission Pilot
Explore the system

Google advertising is limited to Search campaigns. Mission Pilot is available as an optional add-on.

Geographic reach

Your campaign runs where your customers are.

Example targeting view

Campaign center

Joliet, IL

10 mi
Map of the service area around Joliet, IL
540

Ad process

Ad

Google search result

Landing page

Local service offer

What happens after the click

Lead captured

Customer action

Internal team notification

Immediate handoff

Structured follow-up sequence

Optional Mission Pilot

02 · Active intent

Be found when the search is already happening.

Google Search places the business in front of people actively looking for a relevant service—within the markets the campaign is built to serve.

  • Intent-led discovery
  • Search terms aligned with the offer
  • Sponsored placement in results
  • Geographic delivery control
  • Search campaigns only
home remodeling contractors in Joliet
Example ad
Sponsorednorthbridgeremodeling.example

Kitchen & Bath Remodeling in Joliet

Full-service kitchen, bath, and basement remodels with clear pricing and a fixed schedule. See recent projects and request an estimate.

Serving Joliet, IL and nearby areasRequest a free estimate ›

ScopeThis service does not include Google Display, YouTube, Shopping, or Performance Max.

03 · Engineered attention

Enter the feed with a reason to stop.

Social advertising introduces the offer inside the environments where the audience already spends time—using focused creative, clear messaging, and a deliberate next step.

  • Feed-native ad presentation
  • Clear offer and visual hierarchy
  • Audience and location alignment
  • Purposeful call to action
  • Separate Facebook and Instagram campaign paths

Facebook and Instagram remain separate choices inside the campaign configurator.

NBNorthbridge Home CareSponsored · Facebook feedExample ad

Care for the home you already love. Scheduled visits, one steady point of contact, and clear answers before any work begins.

Warm sunlit living room corner used as example advertising creative
northbridgehomecare.exampleRequest a consultationLearn more
Audience · selected city

Placement · Facebook feed

04 · Geographic control

Choose the market. Not the whole map.

Campaigns can be structured around a city, service area, or relevant geographic boundary—so the audience reflects where the business can realistically operate.

  • City and regional targeting
  • Adjustable service radius
  • Included and excluded locations
  • Platform-appropriate audience controls
  • Clear review before launch

Targeting controls

Joliet, IL

Campaign center · selected city

Live preview

Service radius

10 mi
5 miDrag to adjust40 mi

Audience location

United States

Cities near Joliet, IL — select the areas this campaign should serve.

Audience interests

Audience context

United States · 1 area · 10 mi radius · 3 interests

Homeowners · Home improvement · HVAC & plumbing

NoteTargeting controls who may be eligible to see a campaign. It does not guarantee individual reach, leads, or results.

05 · Follow-up system

Attention starts the conversation. Mission Pilot keeps it moving.

Mission Pilot is Profueled's curated automation add-on—built to acknowledge new leads, begin follow-up, notify the team, and help move each opportunity toward a response.

Customer-facingInternal team

01 · Customer

Lead captured

A new inquiry enters the system.

02 · Customer

Immediate acknowledgment

The lead receives a prompt, confirmation, or first response.

03 · Customer

Follow-up begins

A curated automation sequence starts.

04 · Internal

Team notified

The appropriate internal contact receives the lead information.

05 · Customer

Response or booking prompted

The lead is directed toward the intended next action.

06 · Internal

Lead status visible

The opportunity remains identifiable within the workflow.

Mission Pilot

Optional

Optional advertising power-up

Connect new leads to curated automated follow-up.

  • Immediate acknowledgment
  • Curated follow-up sequence
  • Internal notification
  • Response or booking prompt

Estimated at $300/month

Final pricing pending

06 · Platform configuration

Choose how your campaign enters the market.

Select a platform to see how the campaign works, what it is designed to accomplish, and where it fits within the customer journey.

Google Search

Capture active demand.

Use Google Search when customers are already looking for a relevant service and the campaign needs to meet that intent directly.

Include

  • Search-led campaign
  • Keyword and intent structure
  • Sponsored-result presentation
  • Geographic targeting
  • Direct-response destination
  • Google Search only

ScopeThis service does not include Google Display, YouTube, Shopping, or Performance Max.

$2,000/ month

Setup included

Optional add-on

Mission Pilot

Optional

Curated lead follow-up, connected to the selected campaign.

What it does

  1. 01Lead captured
  2. 02Immediate acknowledgment
  3. 03Follow-up sequence begins
  4. 04Internal team notified
  5. 05Response or booking prompted

+$300/ month

Final pricing pending

Google

Capture demand

Active search

$2,000/ month · setup included

Facebook

Introduce the offer

Audience discovery

$2,000/ month · setup included

Instagram

Turn visual attention into action

Visual discovery

$2,000/ month · setup included

The right starting platform depends on the offer, market, audience, available creative, and how customers currently discover the business.

07 · Campaign configuration

Everything required to launch with control.

Each campaign combines planning, platform configuration, targeting, ad presentation, launch preparation, and ongoing campaign stewardship.

01

Campaign and offer alignment

Clarify the offer, intended audience, and conversion action before campaign production.

02

Platform configuration

Structure the selected advertising environment and required account setup.

03

Keyword or audience research

Use search-intent research for Google or audience research for Facebook and Instagram.

04

Geographic targeting

Define the city, region, service area, included locations, and relevant exclusions.

05

Ad copy and creative formatting

Prepare the campaign message and format available creative for the selected placement.

06

Conversion-path review

Review the landing destination, lead path, or selected response action.

07

Campaign launch preparation

Assemble the campaign for review and platform submission.

08

Management and optimization

Maintain the campaign through the agreed management cadence.

09Editable scope

Reporting or performance summary

Cadence and format are confirmed during scope.

10When selected

Mission Pilot connection

Connect campaign leads to the approved Mission Pilot workflow.

Built for

  • Businesses with a defined offer
  • Local or regional service areas
  • Teams prepared to respond to leads
  • Organizations seeking managed execution
  • Businesses ready to fund platform media spend separately

Not designed for

  • Organic social-media management
  • Enterprise media buying
  • National e-commerce catalogs
  • Google Display or YouTube campaigns

Scope notePlatform media spend, service pricing, reporting cadence, management scope, and final campaign terms are confirmed before campaign production begins.

08 · Launch sequence

From alignment to active campaign.

The campaign moves through a controlled sequence—so targeting, creative, conversion paths, and follow-up are aligned before the system goes live.

Sequence · 7 steps

Scroll
  1. 01

    Select

    Choose the initial platform and indicate whether Mission Pilot should be considered.

    Configuration

  2. 02

    Align

    Confirm the offer, intended audience, service location, campaign objective, and conversion path.

    Discovery

  3. 03

    Prepare

    Structure the campaign, targeting, ad copy, and required creative.

    Production

  4. 04

    Review

    Examine the campaign environment, targeting, message, and destination before submission.

    Verification

  5. 05

    Launch

    Submit the campaign and complete the platform-review process.

    Submission

  6. 06

    Manage

    Monitor delivery and maintain the agreed campaign-management system.

    Stewardship

  7. 07

    Follow up

    When Mission Pilot is active, new leads enter the approved follow-up workflow.

    Optional

Launch timing depends on asset readiness, account access, campaign complexity, and platform approval.

09 · Questions

Good questions. Clear signals.

Which platform should we start with?

The right starting point depends on the offer, audience, market, available creative, and how customers currently discover the business. Google captures active search intent. Facebook introduces the offer to a defined audience. Instagram uses a more visual, mobile-first discovery format.

Is advertising spend included in the service price?

No. Platform media spend is funded separately from the service price and is confirmed before campaign production begins.

How is city or service-area targeting determined?

Targeting is structured around the selected city, an adjustable service radius, and any included or excluded locations reviewed before launch.

Does Google include Display, YouTube, Shopping, or Performance Max?

No. Google advertising is limited to Search campaigns.

What does Mission Pilot automate?

Mission Pilot acknowledges new leads, begins a curated follow-up sequence, notifies the appropriate internal contact, and prompts a response or booking.

Is Mission Pilot required?

No. Mission Pilot is an optional add-on to the advertising service.

Can Mission Pilot be added after the campaign begins?

Yes. Mission Pilot can be connected once the follow-up workflow is approved.

Who owns the advertising accounts and campaign assets?

Account ownership and asset access are confirmed during scope so the business retains its advertising accounts.

What content or creative is required?

Campaigns use the offer details, messaging, and available creative confirmed during alignment and formatted for the selected placement.

How long does setup take?

Launch timing depends on asset readiness, account access, campaign complexity, and platform approval.

Are leads or advertising results guaranteed?

No. Targeting controls who may be eligible to see a campaign. Advertising outcomes are not guaranteed.

Can Facebook and Instagram be launched together?

Facebook and Instagram remain separate choices inside the campaign configurator and are configured as separate campaign paths.

What happens after the campaign goes live?

The campaign is monitored and maintained through the agreed management cadence, with reporting confirmed during scope.

10 · Launch

Launch with a clearer system.

Select the right campaign path, define the market, connect the follow-up, and put the complete system into motion.

Platform selection and final scope are confirmed before campaign production begins. Advertising outcomes are not guaranteed.